 Packaging
 Brand Identity
 Illustration
 Point of Purchase Display

Ville is a line of packaged cocktails each themed after a different city globally. The scope of establishing Ville’s brand included creating packaging, a point of sale display, and various other secondary assets.

Ville’s logo is an open window to represent the idea of exploring a new city and everything it has to offer. Something that we want Ville to embody. Our designs were created with that in mind. Each box has an illustration of a building unique to that city. For the prototype, each box was printed by me, cut, and hand folded. 

The goal is to be convenient, portable, nostalgic, and provide drinkers with a fun and unique drink experience. We want the juice box in itself to be a conversation starter at whatever gathering it’s shared at.